5 Best Places to Buy An Existing Blog (Legitimately)

Are you looking to jump-start your journey into the blogging world with an already established platform? Purchasing an existing blog can catapult you into instant ownership of content, a built-in audience, and potential income streams. But where can you find reputable platforms to buy a legitimate blog? In this blog post, we’ve scoured the internet to bring you the 5 best places to buy an existing blog safely and securely.

1. Flippa – The Marketplace for Online Entrepreneurs

Flippa is essentially the eBay of the online business world. This marketplace provides a vast selection of blogs available for purchase across multiple niches. What sets Flippa apart is its detailed listings, providing significant insights like traffic stats, earnings, and other vital metrics.

Pros:

  • Large Inventory: With a extensive range of blogs for sale, Flippa offers something for every type of buyer.
  • Transparency: Flippa’s data-rich listing makes it easier for buyers to perform due diligence.
  • Escrow Service: The platform facilitates safe transactions with its integrated escrow service.

Cons:

  • Due Diligence Required: Listings are user-generated, so buyers must carefully verify the authenticity of the information provided.

2. Empire Flippers – Vetted & Reliable

With a reputation for transparency and business integrity, Empire Flippers stands out by offering pre-vetted blogs. Their team thoroughly checks each site before listing, reducing the risk of inaccurate or exaggerated claims about a blog’s performance.

Pros:

  • Quality Control: Only high-quality blogs that pass their vetting process are listed.
  • Brokerage Services: In addition to sales listings, Empire Flippers offers brokerage services for a supportive and guided buying experience.
  • After-Sale Support: They provide migration assistance and after-sale support to help transition the blog to new ownership.

Cons:

  • Higher Price Point: Due to their rigorous vetting process, blogs on Empire Flippers can have a higher price tag compared to other marketplaces.

3. FE International – Professional M&A Advisors

FE International is a professional broker for online businesses, ideal for those looking to purchase a well-established, profitable blog. Their focus is on providing quality over quantity, with each listing undergoing a comprehensive vetting process.

Pros:

  • Professional Support: They offer personalized assistance throughout the buying process, ensuring you make a well-informed decision.
  • Extensive Due Diligence: Their listings are among the most thoroughly vetted in the industry.
  • Experience: With years of mergers and acquisitions experience, FE International is a trusted name in the space.

Cons:

  • Premium Listings: You’re far more likely to find blogs with higher earnings and, subsequently, higher price tags.

4. Motion Invest – Tailored For Smaller Blogs

For those seeking smaller, more affordable blogs, Motion Invest offers a unique platform that directly sells blogs they have purchased or acts as a broker for others. This could be a great start for newcomers without a significant upfront investment.

Pros:

  • Affordable Options: A focus on smaller, often more affordable blogs.
  • Transparent Process: They provide detailed financials and traffic information upfront.
  • Free Valuation Tool: Sellers can get an immediate idea of their blog’s value, enhancing buyer trust in listed prices.

Cons:

  • Limited Inventory: There might be fewer listings available than on larger marketplaces.

5. Blogsforsale.co – Curated Marketplace for Female Entrepreneurs

Blogsforsale.co is relatively newer but already stands out by targeting a specific demographic: female entrepreneurs. They offer a curated selection of women-focused content and lifestyle blogs with an authentic twist.

Pros:

  • Niche Focus: Excellent for buyers looking for blogs in women-centric niches.
  • Personalized Service: The founder, Chelsea Clarke, offers a hands-on approach to each sale.
  • Community Aspect: They foster a community-oriented environment for support and networking post-purchase.

Cons:

  • Niche Limitation: The focus on women’s lifestyle and business may not suit all buyers.

Buying Tips to Keep in Mind

Do Your Homework

Regardless of the platform you choose, it’s crucial to conduct thorough due diligence on the blog’s history, earnings, traffic sources, and growth potential.

Understand the Value

Remember that the price of a blog is typically a multiple of its monthly profit. However, other factors like traffic, domain authority, and potential for growth also play a significant role.

Secure Payment

Always use a secure method of payment, preferably an escrow service, to ensure that both parties are protected throughout the transaction.

Plan for Transition

Consider the work required to maintain or grow the blog. Are you ready to take on the content creation, marketing, and technical upkeep?

Seek Professional Advice

When in doubt, consulting with an attorney or a business advisor specialized in online business transactions can be invaluable.

Conclusion

Buying an existing blog can leapfrog you into the blogging industry, but finding the right place to purchase from is key. Our list of the 5 best places to buy an existing blog offers a starting point for secure and legitimate transactions. Each platform has its merits and potential drawbacks, so always align your choice with your financial means, level of experience, and niche preference.

Whether you’re a seasoned investor or a budding entrepreneur, entering the blogging business through acquisition is a strategic move that can lead to rewarding opportunities. Happy blog hunting!