How to Find Winning Topics with Google Keyword Trends
In the vast ocean of the internet, content is king, but not all content reigns supreme. It is the targeted, timely, and trend-based content that often climbs the search engine rankings and captures audience attention. However, discovering hot topics that resonate with online searchers can seem like a daunting task. Fortunately, Google Keyword Trends, an incredibly insightful tool, exists to aid bloggers and content creators in their quest for highly-search-worthy topics. Here’s how you can harness its power to find those winning topics that will elevate your blog’s visibility and engagement.
Understanding Google Keyword Trends in a Nutshell
Google Trends is a free tool provided by Google that offers a visual representation of the relative search popularity of keywords over a period. It allows users to see how often specific terms are entered into the Google search engine, compared with the site’s total search volume over time. Think of it as a radar for the internet’s collective interests.
Why Use Google Keyword Trends for Your Blog?
- Discover Seasonal Peaks: Some topics are cyclical. Google Trends can reveal when certain keywords peak during the year, allowing you to schedule content in advance.
- Stay Relevant with Current Events: By monitoring what’s trending, you can piggyback off news stories or public interests that are currently in the spotlight.
- Find Niche Topics: Look beyond broad keywords to discover niche topics that can attract a dedicated readership.
- Content Optimisation: Adjust your existing content to better align with the words and phrases that people are actively searching for.
Step-by-Step Guide to Finding Winning Topics with Google Keyword Trends
Step 1: Start with Broad Terms in Your Niche
Begin by searching for broad keywords related to your blog’s niche. This will give you a general idea of interest over time. For example, if you’re in the gardening niche, start with terms like “gardening tips,” “plant care,” or “landscape design.”
Step 2: Dive into Related Queries
Once you’ve searched a broad term, scroll down to the “Related queries” section. This goldmine of information shows you associated keywords that are on the rise. These usually reflect specific content that searchers are currently looking for.
Step 3: Analyze the Regional Interest
Google Trends allows you to see where in the world specific keywords are most popular. Tailoring content to regions with the highest interest can significantly boost visibility and traffic.
Step 4: Consider the Time Frame
Look at the trends data for different time frames—past 12 months, past hour, or even real-time. This helps identify instantly trending topics as well as evergreen content that consistently performs well.
Step 5: Compare Keywords
Use the “Compare” feature to stack different keywords against each other. This can help determine which variant of a keyword or topic is more popular.
Step 6: Find Related Topics
Besides related queries, Google Trends also suggests related topics. These broader topics can provide ideas for expanding your niche or creating a series of connected posts.
Step 7: Evaluate Search Type
Google Trends breaks down data not just by web searches but also by image, news, Google Shopping, and YouTube. This information can guide the format of your content. A topic trending in YouTube searches, for example, might be ripe for a video post.
Step 8: Using Long-tail Keywords
Long-tail keywords are longer and more specific phrases. While they attract less traffic, they have higher conversion rates. Google Trends can help you identify emerging long-tail terms within your topic scope.
Step 9: Monitor Trends Regularly
Market interests are constantly evolving, so make a habit of regularly checking Google Trends to keep your finger on the pulse of what’s current and what’s not.
Content Creation Based on Google Keyword Trends
Creating the Content
Now that you’ve identified a winning topic, it’s time to develop your content around it. Remember that simply spotting a trending keyword doesn’t mean your content will automatically perform well. Your posts must still offer value, quality, and relevance.
Best SEO Practices
Ensure each blog post is optimized for search engines:
1. Use Keywords Wisely: Integrate the identified keywords naturally within your content, including the title, headers, and meta descriptions.
2. Generate Quality Content: Research your topic thoroughly to create informative, accurate, and engaging content.
3. Optimize for Mobile and Page Speed: A significant portion of online traffic comes from mobile devices. Additionally, page speed affects rankings, so ensure your website is swift and mobile-friendly.
4. Internal and External Linking: Include links to other relevant posts on your site (internal linking), as well as links to authoritative external sources.
Promoting Your Content
Even the best content can remain unseen without proper promotion. Share your blog posts on social media platforms, forums, email newsletters, and other outlets pertinent to your niche.
Consistent Analysis and Iteration
Lastly, the effectiveness of using Google Keyword Trends doesn’t end with publication. Use Google Analytics to assess your blog’s performance in attracting and retaining readership. Regular analysis allows you to iterate your approach and fine-tune your content strategy over time.
Conclusion
By leveraging Google Keyword Trends, content creators can demystify the process of identifying trending topics and increase their chances of producing hit content. Remember to combine these data-driven insights with high-quality, engaging, and actionable blog posts that fulfill reader needs. With patience, persistence, and a little help from Google, your blog can grow to become an authoritative voice in your niche.
Happy Blogging!
